Fire service and maintenance companies play a critical role in keeping buildings and properties safe by providing fire protection systems, inspections, and maintenance services. However, with so many companies in the industry, it can be challenging to win new contracts and acquire more customers.
Tio’s experts share 12 tips for fire service and maintenance companies to win more contracts and get more customers.
Stand out from the crowd
Embrace and adopt new technology, if you are still running your business using paper-based records and providing your customers with paper fire logbooks then you will not stand out from the crowd. Companies that are fully digital and offer something different are far more likely to win more customers and larger contracts.
Get trained on using digital fire logbooks
As digital fire logbooks explode in popularity and usage, many more potential customers are using them to manage fire safety in their buildings. If your engineers don’t know how to use one, it’ll be tough to get some larger customers on-board.
Build a stronger online presence
Having a professional website and a social media presence is essential for reaching new customers and building a positive reputation. Make sure to have detailed information about services, case studies and testimonials.
Get certified & recognised
Join and obtain relevant certifications and accreditations, such as BAFE, FIA, NAHFO, IFEDA, and FPA. This demonstrates that the company is knowledgeable and can provide the highest quality services.
Focus on customer service
Making excellent customer service always available can help to differentiate a company from its competitors in the fire safety industry. Make sure to have a responsive team and ensure that all inquiries are handled promptly and professionally.
Offer a wider range of services
Offering a diverse range of services that includes installations, maintenance, inspections and assessments can help attract a wider range of customers and win more contracts from your existing customer base.
Be more proactive in inspections
Be proactive in arranging and conducting inspections to identify potential issues before they become problems. Your customers will appreciate your efforts though to get ahead of costly mistakes and are more likely to reward you with their business.
Network and build relationships
Attend industry events and networking events to meet potential customers and build relationships. This can help to establish trust and credibility with potential customers and may introduce you to potential partners that help you earn more – like Tio.
Keep customers engaged
Often, there are long stretches of time between contracts with the same customer. Keep the relationship alive by sharing industry knowledge and offer helpful tips and advice to potential customers through an email newsletter to make sure they trust you to deliver the next contract.
Be transparent and honest
Be transparent about the company’s pricing and services and be honest about the company’s capabilities. This will help to build trust with potential customers and increase referrals.
Ask for and incentivise referrals
Reach out to existing and past customers you’ve done a great job for and ask if they know anyone that might be interested in working with you. To increase the chances of a recommendation, offer a reward like a commission % for a successful referral.
Create more case studies
Share as many case studies and testimonials from satisfied customers as possible to demonstrate the company’s ability to deliver results and provide excellent service for all types of customers and buildings.
In conclusion, winning new contracts and acquiring more customers is essential for the growth and success of fire service and maintenance companies. By following these tips, you can differentiate yourself from the competition and win more contracts.
Create a free service provider account to start using digital logbooks with your customers for free.